Jony Ive The Genius Behind Apple's Greatest Products PDF

Jony Ive The Genius Behind Apple's Greatest Products [Reading] ➼ Jony Ive The Genius Behind Apple's Greatest Products By Leander Kahney – Natus-physiotherapy.co.uk “Different and new is relatively easy Doing something that’s genuinely better is very hard” —Jony IveIn 1997 Steve Jobs returned to Apple as CEO with the unenviable task of turning around th “Different and new is relatively easy Doing The Genius PDF Í something that’s genuinely better is very Jony Ive PDF \ hard” —Jony IveIn Steve Jobs returned to Apple as CEO with Ive The Genius ePUB ↠ the unenviable task of turning around the company he had founded One Ive The Genius Behind Apple's eBook Ô night Jobs discovered a scruffy British designer toiling away at Apple’s corporate headuarters surrounded by hundreds of sketches and prototypes It was then that Jobs realized he had found a talent who could reverse the company’s long declineThat young designer was Jony Ive Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products including the iMac iPod iPad and iPhone The designs have not only made Apple a hugely valuable company they’ve overturned entire industries built a loyal fan base and created a globally powerful brand Along the way Jony Ive has become the world’s leading technology innovator won countless design awards earned a place on the Time  list and was even knighted for his “services to design and enterprise”Yet despite his triumphs little is known about the shy and soft spoken whiz whom Jobs referred to as his “spiritual partner” at Apple Jony Ive reveals the true story of Apple’s real innovator in chiefLeander Kahney the bestselling author of Inside Steve’s Brain offers a detailed portrait of a creative genius He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have Ive The Genius Behind Apple's eBook Ô altered the pattern of our lives From his early interest in industrial design fostered by his designer father through his education at Newcastle Polytechnic and meteoric rise at Apple we discover the principles and practices that he developed to become the designer of his generationBased on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple this book gives insight into how Jony Ive now senior vice president of design has redefined the ways in which we work entertain and communicate with one another.


About the Author: Leander Kahney

Leander Kahney is managing editor formerly The Genius PDF Í a senior reporter at Wired Jony Ive PDF \ News the online sister publication of Wired He is the author of Ive The Genius ePUB ↠ The Cult of Mac Cult of iPod and Inside Steve's Brain Kahney Ive The Genius Behind Apple's eBook Ô is best known for his popular blog Cult of Mac The Cult of Mac Blog As a prominent writer on Apple and Mac related topics Kahney was once theorized incorrectly to be the identity of Fake Stev.



10 thoughts on “Jony Ive The Genius Behind Apple's Greatest Products

  1. Steve Steve says:

    I have to declare my hand here as I have had a long association with Apple from commercially programming the Apple IIe through 10 years working for the company to the many friends I still have there I approached this book with an open mind could Leander Kahney have persuaded the famously private Jony Ive to speak? The answer is a resounding 'no' This book admits its failure to open up many primary sources except as far as the beginnings of Jony's career is concerned The rest is mostly reuiting and restating information already in the public domain and drawing conclusions that are frankly wrongI lived through many of the product and organisational issues that confronted Apple during the mid 90's through to Jobs' return and culminating in a personal meeting with Steve Jon Rubenstein Avi Tevannian and Phil Schiller on the 4th floor of Infinite Loop that led to my decision to leave the company So I have some insight I can tell you that Apple is secretive now than in 1990 that engineering teams are incredibly personally diverse in their thinking and interests and that they do indeed socialise outside of their immediate colleagues The idea of Fortress Apple is dated and not a new phenomenon at all It was always the case even before the Infinite Loop complex was constructed that employees could not move freely from one building to another 0 that the holding of a badge did not grant a person access My biggest disappointment here is that this book does;t deal much with Jony Ive and his personal philosophies but churns through Apple in general as a source of innovation and controversy As a result for anyone remotely interested in Apple there is nothing new here Jony Ive has famously given interviews in the past about design and his beliefs so why Kahney had so much difficulty with primary research is puzzling Perhaps he want dot know about Apple than Ive and that would always place sources on the defensive The result is littered with minor errors and no insights of any worth even the style of writing doesn't compensate for the lack of new insights Perhaps the book would have been better titled Apple Design Success and Failures or something similar If you want to know about Jony Ive this book will leave you disappointed


  2. Eric Franklin Eric Franklin says:

    This book is positively chockablock with insights regarding Apple's uniue Industrial Design and Product Development process making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit What makes Apple uniue and how did it come to place Industrial Design at the core of it all? Don't create a product just because you can be competitive Build a product where you believe you will own the category Focus Kill products that do not meet that bar frees you to focus on things that matter Apple did this with Newton and printers Don't expect customers to tell you what they want You have to think about this harder than they do so that it fulfills a primal need when they experience it Jony's team didn't ask customers what they wanted in a phone or in a music player It's important to be right than first Double down on things that prove to be competitive advantage When Apple launched unibody enclosures milled from aluminum they literally bought every milling machine being produced until they could hit their scaling needs Nobody else could copy it Design is not just how something looks it's how it works The reason this book only gets three stars from me however is that it's the biographical parts about Jony Ive that fail to resonate given that they lack his own voice as a contributor This is a great look at a company that is built from the ground up to do things differently but I suspect this will not be definitive on Jony Ive or his legacy


  3. Santhosh Santhosh says:

    Steve Jobs has always been a great admirer of creativity and innovations Steve Jobs found a man who has good passion for creativity and design just like him Jony Ive An English man who proved his masterpiece in almost every apple product Jony Ive turned out to be the favourite of Steve Steve will have a design in his mind and Jony will build it for Steve Jony was very much into design as a passion rather than a job After the success of apple 2 Jobs wanted to do something different Steve wanted Jon Ivy to take the mp3 player design to a next level Jony had his intentions clear and neat He will always tell his team to not worry about the cost as that is not their Job If Jony had pocket full of cash he will allow you to pull as much cash as you can just to get the expected output A good enough design is always not a good enough for apple that made Jony to go miles ahead with the iPhoneJony has always been in the good books of Steve just because of his dedications This book tells us how Jony joined apple and what it took Jony to be the Jony that apple see’sThis book also defines Opportunity and Legacy Jony had On the whole anyone who like apple will enjoy this book as much as the apple they have


  4. Chris O& Chris O& says:

    Nice read by a long time Apple reporter It's a challenge because in part Ive's life story is sorta dull compared to Steve Jobs No crazy fruititarian diets No LSD trips And in the telling Ive never seems to experience setback So the drama factor is low Still the book does a good job of explaining the messy and complex details of product design which are laborious and tedious and rarely feature the simple narratives that later become myth


  5. Alex Alex says:

    Save yourself the time money and headache and read something else I am hard pressed to think of anyone whom I would recommend read this book over any number of freely available articles and interviews onlineThat's your TL;DR There's a lot that really disappointed me in this work; here are the three most salient issues1 The title is Jony Ive which would lead you to believe that this book is a biography about Sir Jony Ive's life thus far This is of course what I was interested in reading aboutto get inspired to better understand the man behind brilliant design etc However only about half of this book is a biography; the other half fixates on Apple irrespective of the title individualYes Apple is a very important part of Ive's life; however there are already plenty of books and publications that discuss Apple with Ive as an interesting part of the larger picture This is supposed to be the book that flips that formula and focuses on Ive with Apple as an interesting part of the larger picture For example around the 23s mark the reader discovers that Jony Ive has a number of friends who are also professional designers such as Marc Newson This dynamic and relationship could be an interesting avenue to explore how it got started how these designers may influence one another etc This is similarly true of Ive's nuclear family what are they like what are his interactions with them like and how are they influencing one another throughout their lives? What are their tales and how do these intersect with the title individual? However for whatever reason these stories are absent yet the people are still mentioned as meaningful parts of Ive's life2 This book is just badly written from a mechanical and language standpoint I've additionally never had to report so many content and typo errors on a book before The author flip flops on historical facts Did Jobs uit Apple or was he forced out? This book asserts one as truth in one chapter and then the other in a subseuent chapter There seems to be a gross assumption that the audience knows exactly what Kahney is talking about in multiple situations For example the Android the relevance of this needs to be explained if it is used and it is not relevant then it should have been omitted Additionally even among people who are aware of what's being discussed Android is never referred to as the Android Frustratingly there are nearly entire pages that are simply direct uotations Paragraphs and paragraphs of verbatim transcriptions of She said make for a very uninteresting read particularly when not presented in the format of the original interview transcript The author's job is to craft a story not simply act as a telegraph operator between the audience and his research sources The language in the book tends to be extremely collouial as well; you may like this but I expected a tone beyond a web blog here On top of that the author freuently bounces back and forth between future and past events; this is most grating in the first half of the book where it feels like Kahney wants to uickly express what happens in Ive's early life so that he can finally talk all about Apple For instance learning about Jony's philosophy towards design in his early years is great; being reminded constantly of how he applies this at Apple in another 100 pages is obnoxious particularly as it is done freuently This persists later in the book as wellPlus for a book about a designer and which then becomes about design itself later on it seems like a terrible decision to not include images inline with the text as they're being discussed I read this book on a Kindle Paperwhite but I've seen numerous instances in other publications for Kindle where this has been done If the book could show me what's being described as it is described I would have a much better understanding and appreciation of these creations To be fair there is a photography appendix but flipping to and from the text to the appendix significantly disrupts the narrative flow3 Perhaps most egregiously it feels as though there is very little uniue and new content in this book Yes there appear to be new interviews with Jony's co workers and this is good And yes Apple is extremely secretive and the design team is certainly no exception But when lines are repeatedly being used from very public and well known source it feels like filler to extend the page count On than one occasion content comes directly from promotional materials for Apple products or from Apple product keynotes as a result instead of reading like a well balanced biography Kahney's book comes off as a promotional pamphlet for Apple And while Kahney certainly acknowledges the benefit provided by others who have written about Apple it still feels like he should minimally cite this recycled content particularly given that an audience interested in Apple may likely have already read some of those works such as the Steve Jobs biography by Walter IsaacsonA good biography should humanize the subject showing both their strengths and weaknesses as well as their successes and shortcomings By the end of the book the reader should come away feeling as if they better understand and appreciation the star of the book This book paints Sir Jony Ive in a gushingly favorable light and I do not think this is objectively unfair By all accounts and appearances Jony Ive seems like a genuinely kind and brilliant person with a passion for design and the pursuit of excellence But reading this book was for the most part an exercise in frustration and exasperation and left me with very little than what I started with The book goes off track at a very early point preferring to revel in Ive's time at Apple instead of exploring Ive as a human being It pulls extensively from existing well known content and seems to make no effort to try and integrate this into a cohesive narrative or analysis of the person It lacks attention to the right kinds of detail and in a biography about a detail oriented person like Jony Ive I would expect a much sharper and well designed reading experience


  6. Irene Irene says:

    The only reason I finished this book was because I am a designer and I thought I might learn something And I have props to the book for doing that The content is at points very inspiring At other points however it is very repetitive with a lot of 'this person said' and 'that person said' as well as a lot of details and anecdotes that are actually not that excitingBut what annoyed me the most was how badly designed this book had been While not 'a design book' this book is about design and yet there are no design sketches in it Not a single one There is right in the middle of the book a brief collection of small and grainy black and white photos a mixture of portraits candid shots product imagery and photos of prototypes to which the book makes occasional references but that was it Not useful Instead I would have LOVED to see a progression of sketches and prototypes of each of the products that the text describes in detail iteration by iteration And the reader has to either imagine it all recall from experience or as I did just freaking Google it I found some articles on the internet that for free shed a much a clearer light on the products that Jony Ive and his team designed so the content is out there for people to find and look at Why it has not been included in the book escapes me


  7. VijayaRaghavan S N VijayaRaghavan S N says:

    I would say the book deserves a rating of 45 stars which can be rounded off to 4 stars It is rounded off to 4 stars and not 5 because of Walter Isaacson and his biography on Steve Jobs titled Steve Jobs I did a grave mistake of reading the book 'Steve Jobs' before this one And so my definition of a biography was set at soaring heights by Isaacson The amount of research and number of pages on the guy on whom the book is based on defined the book 'Jobs' and which in turn defined what a biography should be And uite naturally that was what I was expecting with this one too Even though adeuate research was done on Jony Ive the number of pages was cut into half of what Isaacson offered in his book perfectly adhering to the mantra of Apple get rid of the crappy stuffIf 'Jobs' was a classic among biographies then 'Jony Ive' is a cool one Its like Christopher Nolan's Batman vs Zack Snyder's Batman One thing that pisses me off in biographies is the shit people say such as I saw the potential in him the first time I met or the moment I saw him I knew he was going to scale heights I mean what the shit This is similar to shit I hear when eminent personalities or celebrities pass away such as he was a great soul or he was like a brother to me In reality they two wouldn't have seen each other eye to eye but after his death that guy suddenly becomes his all in all The book 'Steve Jobs' was filled with such crap mostly from Sculley and other people with whom Jobs had a fall out But Leander Kahney has put a lid on such shit in 'Jony Ive' That is one reason why I loved this book than 'Steve Jobs' And another major factor is that there's a limit to which one can go on reading about the same guy Yeah I know its a biography and that the book should be based on him but it gets boring after a time Kahney made sure that he talked about people around Jony Ive too He even included some light moments and occasional humorIn the minds of general public who doesn't know much about Apple Inc in detail they have a misconception that it is Jobs who revived the company Well technically it is correct But Kahney has pointed out that it was Robert Brunner who started the revolution in Apple to shift the control from Engineering team to Design team which in turn laid the foundation for the upcoming years of prosperity In fact it was Brunner who unearthed the talent in Jony by giving him free reigns All Jobs had to do was spot this gem who was already sparkling in the Design Team Kahney didn't suck up to Jobs and his followers instead he had the guts to reveal the true reformer who was not out there to be seen in the public The amount of information included in the book regarding Apple and its product development process surprised me considering how much of a secretive organization Apple isOne other reason why I loved the read was because I have never read another in which the pages were so soothing to the eyes The spacing between the words and lines were perfect Unlike 'Steve Jobs' I never felt I was straining too much while going through a pageIn spite of all these positives I took away one star because as I said in the beginning 'Steve Jobs' set the definition for what a biography should be Even though I enjoyed this much than the former I had to do this sobbing


  8. David Schwan David Schwan says:

    A great book but probably many would find dry and over detailed I however found it had the right amount of detail The author gives us an in depth look at the Apple Industrial Design Group IDg Having been a long time Apple user since 1980 it was great to see some of the underlying thought processes involved in the design of Apple products This book goes beyond just design and shows us how Jony Ive has pioneered many new manufacturing processes he has extended the way many things are built today For anyone interested in industrial design this is an essential book


  9. Ben Gillam Ben Gillam says:

    Interesting read reveals some alternate views on the apple history not from Steve Jobs perspective Jony Ive is an amazing designer and very interesting to read about Book was a little slow to get going but worth seeing it through


  10. Gavin Gavin says:

    Good Profile of Jony Ive I wish it was detailedFavorite uotes from the book Referring to one of Jony's teachers in design school “And he had these fantastic big brushes in his pocket When he came round he wouldn’t just stop and talk to us; he would make us brush off what we were working on and clear a little space Even if it was terrible and in our minds didn’t deserve any clearing of space there was something about respecting the work; the idea that actually it was important – and if you didn’t take the time to do it why should anybody else?” Talking about Brunner's management at Apple Attempting to keep the spirit of innovation alive Brunner had started conducting offline projects – what he called ‘parallel design investigations’‘The idea was to develop new form factors new levels of expression and strategies for handling new technology without the pressure of a deadline’ he explained Critically Brunner wanted to keep this type of investigation ‘off line’ because it allowed his team to make mistakes to feel separate enough from the grind of production that the creative juices could percolate ‘Because the ideas generated off line are often our best ideas parallel design investigations can be extremely valuable’ he said ‘This information not only enriches our language it gives you something to point to and say “This is what we can move towards” “As industrial designers we no longer design objects” Jony said “We design the user’s perceptions of what those objects are as well as the meaning that accrues from their physical existence their function and the sense of possibility they offer”“They discussed topics like “objects that dispense positive emotions”; one of the designers suggested a transparent gumball dispenser as an example of this” Leander Kahney writes“The Industrial Design team also discussed how other businesses like the fashion industry might approach the problem” Kahney explains“We talked about companies like Swatch—companies that broke the rules—that viewed technology as a way to the consumer not the consumer as the path to the technology” Jony saidLater Jony explained his thinking this way The computer industry “is an industry that has become incredibly conservative from a design perspective” he said “It is an industry where there is an obsession about product attributes that you can measure empirically How fast is it? How big is the hard drive? How fast is the CD? That is a very comfortable space to compete in because you can say eight is better than six”But Jony offered a key insight “It’s also very inhuman and very cold Because of the industry’s obsession with absolutes there has been a tendency to ignore product attributes that are difficult to measure or talk about In that sense the industry has missed out on the emotive less tangible product attributes But to me that is why I bought an Apple computer in the first place That is why I came to work for Apple It’s because I’ve always sensed that Apple had a desire to do than the bare minimum It wasn’t just going to do what was functionally and empirically necessary In the early stuff I got a sense that care was taken even on details hard and soft that people may never discover”— Page 117 “In the months after the iMac launch the A team also perfected a new methodology for developing products Called the Apple new product process or ANPP it would emerge as one of the keys to Apple’s successNot surprisingly in the world according to Steve Jobs the ANPP would rapidly evolve into a well defined process for bringing new products to market by laying out in extreme detail every stage of product developmentEmbodied in a program that runs on the company’s internal network the ANPP resembled a giant checklist It detailed exactly what everyone was to do at every stage for every product with instructions for every department ranging from hardware to software and on to operations finance marketing even the support teams that troubleshoot and repair the product after it goes to market “It’s everything from the supply chain to the stores” said one former executive “It’s hooked into all the suppliers and the suppliers’ suppliers Hundreds of companies Everything from the paint and the screws to the chips”The ANPP involves every department from the outset including functions like marketing whose work will only be seen after the product is launched “It’s very important at Apple that the needs of the customer and needs to compete in the marketplace are considered when we create a product right from the beginning” said Apple’s head of marketing Phil Schiller “Marketing is an eual member of the team creating our products along with the engineering and operations team”“The system applied to Jony’s department too as the designers now had to tick off all of the steps from investigation and concept to design and production Sally Grisedale former manager of Apple’s advanced technology group which worked closely with the design group said it was the systematic documentation that set Apple’s ANPP apart“It’s all written down It has to be There are so many moving parts” she said “Even when I was there all the processes were worked out That’s why Apple was such a perfect company to work for because they had booklets on how they do it and they helped you when building the software or the hardware It had to be really systematic So it was a very rude awakening for me to go a different company like Excite or Yahoo because they had none of that Nothing written down Like Process? Are you kidding? Just “ship it and get it out there”Another inspiration for the ANPP was the modern engineering management system known as “concurrent engineering” which permits different departments to work in parallel unlike the old model under which projects get passed from one team to another in serial”“At the old Apple the engineers would work on a product before passing it to the designers to skin it This wouldn’t work for Jobs’s new Apple with the increased primacy of the ID studio” Former Apple design leader Bob Brunner told Kahney Apple designers spend ten percent of their time doing traditional industrial design coming up with ideas drawing making models brainstorming They spend ninety percent of their time working with manufacturing figuring out how to implement their ideas This is a defining moment where hardware fulfills it promise and simply gets out of the way A shape of glass existing solely to contain an experience The user interface will be how we remember a device fondly or not The way it looks and reacts It will live in our cars and living rooms become part of the architecture cover our landscapes It will affect the media we consume the way we look at the world and how we learn and communicate Here’s to the age of the user interface “Our goal isn’t to make money Our goal absolutely at Apple is not to make money This may sound a little flippant but it’s the truth “Our goal and what gets us excited is to try to make great products We trust that if we are successful people will like them and if we are operationally competent we will make revenue but we are very clear about our goal —Jony Ive


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