Consumed Nostalgia: Memory in the Age of Fast Capitalism

Consumed Nostalgia: Memory in the Age of Fast Capitalism ☀ [PDF / Epub] ★ Consumed Nostalgia: Memory in the Age of Fast Capitalism By Gary S. Cross ✍ – Natus-physiotherapy.co.uk Nostalgia isn t what it used to be For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and b Nostalgia isn t what it used to Memory in PDF Ë be For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth They return to the theme Consumed Nostalgia: PDF \ parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedomConsumed nostalgia took definite shape in the s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia Gary Cross immerses readers in this fascinating and often delightful history, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities He compares the limited appeal of heritage sites such as Colonial Williamsburg Nostalgia: Memory in MOBI ó to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia shapes how we cope with accelerating changeToday nostalgia can be owned, collected, and easily accessed, making it less elusive and often fun than in the past, but its commercialization has sometimes limited memory and complicated the positive goals of recollection By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.


10 thoughts on “Consumed Nostalgia: Memory in the Age of Fast Capitalism

  1. Zach Koenig Zach Koenig says:

    I consider myself a very nostalgic person As such, this book by Gary Cross jumped off the shelf at me, as it looked to describe the feelings and emotions behind why I so often pine for the past While Consumed Nostalgia did give me some interesting things to think about, all told it didn t feel like all that satisfying of a read.The basic premise behind Consumed Nostalgia is that author Gary Cross posits that while nostalgia has always been a part of life, it is now ever since the beginnin I consider myself a very nostalgic person As such, this book by Gary Cross jumped off the shelf at me, as it looked to describe the feelings and emotions behind why I so often pine for the past While Consumed Nostalgia did give me some interesting things to think about, all told it didn t feel like all that satisfying of a read.The basic premise behind Consumed Nostalgia is that author Gary Cross posits that while nostalgia has always been a part of life, it is now ever since the beginning of consumerism in the late 1800s early 1900s primarily focused on specific things or time windows rather than overall experiences This has been brought on by the ever increasing consumer culture where products come and go at a rate seemingly faster and faster with each generation.Cross examines a number of different scenarios and case studies to try and get a handle on what exactly consumed nostalgia means He looks at doll collecting, old car restoring, popular culture music cycles, heritage sites, and Disneyfication in search of what nostalgia over goods or specific experiences looks like.Overall, the concepts discussed in Consumed Nostalgia are relatively straightforward, interesting, and easy to understand However, I didn t feel like this was a read that kept me engaged all the way through I think perhaps the problem was that nostalgia is such a difficult topic to take a research approach to which is what Cross most definitely does here that at times I got frustrated with the attempts to make definitive, research based statements on the material In short, I would have liked the material better if presented in aleisurely tone as opposed to a volume that could be used in a college classroom.I feel a little bad about giving Consumed Nostalgia a middling review, as it does touch on some very interesting topics, but the overall effect from beginning to end for me was just okay Usually in my reviews here I can do a better job of putting my finger on exactly why I feel a certain way about a title, but I m struggling to do that with this book Like I said, perhaps it is because this really is only a jumping off point for nostalgia based research as research of the human mind is the hardest kind of all, sometimes.Bottom line If you are looking for a fun, light read, Consumed Nostalgia won t be for you If you are looking for aresearch based read, you ll perhaps like itthan I I m just split right down the middle on this one


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